Sony Bravia 55XE9305 LED HDR 4K Ultra HD Smart Android TV, 55 with Freeview HD, Youview & Ultra-Slim Design, Black

Be amazed by the breathtaking realism and super-rich colour palette of Sony's XE93. It combines the exceptional detail of 4K with the brilliance and colour of HDR to give an amazingly lifelike picture. Previously hidden detail is revealed, depth of field is startling and fast motion is pin-sharp, while Slim Backlight Drive+ technology achieves superior, amazingly realistic levels of brightness. The brand's TRILUMINOS display ensures beautifully rich and realistic colour tones, and the refined X1 Extreme processor delivers and upscales a stunning level of 4K HDR detail. Sony's suite of Smart features on the Android platform opens up a wealth of extraordinary online content, and its ultra-slim profile with flush surface panel fits effortlessly into the modern home. Game-Changing HDR Premium Sony are one of the forerunners of colour-boosting High Dynamic Range (HDR). As members of the UHD Alliance, they've delivered top-shelf HDR with a staggering 14-bit colour depth. This means that there are over a billion individual colours to deepen your view and show shades you've never seen in home entertainment before. Usually, studios are forced to dilute the colour of their shows and films to fit on our TVs. Now, HDR screens like the XE93 can channel content from studio-to-living room with the same precision and utterly otherworldly hues. Super Bit Mapping™ technology delivers 64 times more levels of colour for beautifully smooth tone gradation. Beaming at the highest HDR level on-the-market, this model almost matches real-life, bringing you closer to your shows than ever before. Rich, Ravishing 4K To respond to screens getting bigger, brands have packed their screens with more pixels. This 55” screen has four times the number of pixels than 1080p HD TVs, delivering stunning realism, natural motion and incredible detail. Lustrous Contrast With Slim Backlight Drive+ and X-Tended Dynamic Range PRO With the help of Sony's innovative Slim Backlight Drive+ tech and refined XDR Pro Contrast, the XE93 has up to ten times the brightness of a standard LED TV. This technology directs light to where it's most needed, allowing for precise local dimming throughout the frame, and resulting in a picture capable of exceptional brightness and deeper blacks. The level of contrast is extraordinary from such a slim design. Incredible Up-scaling 4K X-Reality PRO and X1 Extreme 4K HDR processor Enhance everything you watch on your Sony Bravia TV with 4K X-Reality PRO and the X1 Extreme 4K HDR processor. This engine boosts the picture quality of everything from dazzling 1080p Blu-ray Disc™ movies to very low-resolution Web video to 4K. After analysing each pixel and comparing patterns, the system restores detail lost in compression and transmission. The system also reduces noise and reproduces optimum contrast, colour and sharpness. The result is that you experience stunning 4K picture quality with better clarity, for anything you watch. The X1 Extreme Processor drives the detail of a stunning 4K HDR picture. It has 40% more real-time image processing than the renowned X1, for a sensational level of clarity, and a realism that will take your breath away. Delight in the Colours of TRILUMINOS Display Sony's TRILUMINOS Display Technology expands the range of colours of that you see on more conventional LED displays, injecting images with more lustre. The eye-popping picture is treated with deeper reds, more natural greens and sharper blues, giving your shows and films a richer palate. Combined with image-deepening HDR, this tech will make your viewing simply extraordinary. Crisp Motion With Motionflow XR 1000Hz, every image on the screen refreshes at a higher rate than normal. Sports and fast-moving action look noticeably smoother, sharper and more natural, with reduced blur and judder. Super-Smart Android Your Smart TV has just got smarter with Android. Developed by Google, you'll be able to enjoy seamless entertainment, intelligent search and the latest apps from the likes of Google Play, Netflix, Amazon Prime and Youtube. All the personalisation, intelligence and entertainment of your Smartphone or tablet can be easily viewed on the Sony TV too, taking your viewing experience to the next level. Enjoy built-in Chromecast, letting you beam content from your smartphone straight to the big screen, Voice Search and the hundreds of apps. This latest version has been refined for even easier, intuitive interaction with your favourite content, and allows you to expand app storage space onto a USB device (sold separately).* Youview Catch-Up In addition to a wealth of online entertainment, this set comes with built-in YouView. The seven day scroll back TV guide brings together catch up TV from across BBC iPlayer, ITV Player, 4oD and Demand 5**. You can also enjoy over 70 live TV channels and radio stations for free, such as BBC 1 & 2, ITV, Channel 4, E4, Channel 5, 5 USA, ITV 2 and Dave. Stunning Ultra-Slim Design The Ultra-slim XE93 is designed to fi